common sense. fresh branding. brand refreshing. content. social media. really, any media. creative. websites. copywriting. marketing collateral ‘stuff’. email marketing. the thinking and the doing. design. relaxed. strategy. generalist marketing. events.
literally anything you need. business [but] casual.
marketing consultant
freelancer
outsourced ‘helper’
nostalgically
business casual
Penny Holloway
running the show [aka. owner]
Look, you can have a little stalky-stalk of where I cut my marketing teeth and built my career over on LinkedIn.
But what you need to know is put simply, Casual Friday is like a little marketing lifeline.
My ethos is to provide my clients with common-sense marketing — i.e. “Get the thing done and delivered, but, beautifully”.
I am both the ’thinker’ and the ‘doer’ thanks to a decade of in-house marketing execution and leadership experience. My goal for each of my clients is to make the delivery of their marketing needs (whatever their needs) as simple as possible — working with them and taking off their plate whatever I can, in whichever way works best for them.
Sound good? Send me an enquiry.
i’ll do the thinking and the doing for you
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I design and build websites that look good (like really good) — but here’s the best and most important bit… I will also come up with and write the site structure and content that goes on it.
That’s my job, to make you a site that actually helps your clients (and potential clients) find out the things that they need to know about you.
I can also maintain that site for you forever to keep it looking good, forever.
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This is my bread and butter.
Social media content creation and management.
You will never receive emails from me saying “Hi, just seeing if you guys have any content for me”… if you have a ‘social media person’ who sends you emails like that — fire them immediately.
That’s my job. I will think of the content for you.
I’ll also do Meta and LinkedIn ads so people actually see your content.
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Hey, I bet you don’t send your clients regular good emails, updates or newsletters, that help keep them abreast of what you’re up-to and in-turn drive business?
Yeah, we can fix that.
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Marketing brochures
Pitch books
Proposal decks
Reports
Presentations
Event invitations
Posters, flyers, banners, hats, t-shirts, Christmas cards… etc.
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Way better than anything ChatGPT can spit out.
I can give you a road map for what to produce, when to produce it and where to send it out.
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Do you just want me to show your team in-house what to do? Maybe they need a bit of help with or up skilling in social media strategy, Meta ads, content ideas, personal brand, strategy?
Cool, love it, hire me for a day (and you never have to see me again).
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Award submissions? Yes.
Podcast creation and recording? Yes.
Video content? Yes.
Press kits? Yes.
Brand refreshes? Yes.
Event strategy? Yes.
Collateral printing? Like, I won’t print it but I know people who will.
Corporate gifting? Shop for your clients — obviously, yes.
