common sense. fresh branding. brand refreshing. content. social media. really, any media. creative. websites. copywriting. marketing collateral stuff’. email marketing. the thinking and the doing. design. relaxed. strategy. generalist marketing. events.


literally anything you need. business [but] casual.

marketing consultant
freelancer
outsourced ‘helper

nostalgically
business casual

Penny Holloway
Running the show [aka. Owner]

A young woman with long blonde hair and a white t-shirt, smiling and standing indoors near a window.

Look, you can have a little stalky-stalk of where I cut my marketing teeth and built my career over on LinkedIn.

But what you need to know is put simply, Casual Friday is like a little marketing lifeline.

My ethos is to provide my clients with common-sense marketing — i.e. “Get the thing done and delivered, but, beautifully”.

I am both the ’thinker’ and the ‘doer’ thanks to a decade of in-house marketing execution and leadership experience. My goal for each of my clients is to make the delivery of their marketing needs (whatever their needs) as simple as possible — working with them and taking off their plate whatever I can, in whichever way works best for them.

Casual Friday clients

Illustration of a person performing a backbend with the word "SKY" underneath.
Black background with the word 'AQUILA' in dark gray letters in the center.
Logo featuring stylized mountain and a circular element in dark blue and beige colors
Logo with the text 'FUNDAMENTAL TRENDS' in blue and black.
A colorful, abstract 3D graphic with curved shapes in blue, green, gray, and black.
Black circle with a green check mark inside and the name 'Leora' written in blue cursive text below.

Enquiries, love letters,
unsolicited spam etc.